What do your customers
actually experience?
Secret Shoppers Club gives Dallas small businesses honest, structured feedback from vetted local shoppers — so you can see your shop the way your customers do.
Why It Matters
The feedback you can't get any other way.
Your staff can't see themselves the way customers do
Online reviews are reactive — this is proactive
Specific feedback is more actionable than star ratings
Consistent visits build a picture over time, not just a snapshot
What's Included
Everything handled for you.
Shopper Vetting
Only the right people walk through your door.
- Two-step application: sign-up form + detailed questionnaire
- Scored across criteria including local knowledge, retail awareness, and communication quality
- Only shoppers who meet the bar are activated — most applicants are not accepted
- Shoppers are matched by neighborhood — they already know your street
Assignment Management
We handle the logistics. You just wait for the results.
- Each shopper is assigned a specific small business, day, and time window
- Weekend and peak-hour visits prioritized to capture your busiest moments
- Gift cards provided to shoppers so purchases feel natural
- Shoppers never reveal their role — the visit is indistinguishable from a real customer
Survey Management
Structured questions. Specific answers.
- Post-visit questionnaire captures greeting quality, product knowledge, atmosphere, and staff attentiveness
- Open-ended questions surface the moments that numbers can't capture
- Submitted within 48 hours of each visit
- Responses stored securely and linked to each shopper's profile
Results & Reporting
Clear insights. No data dumps.
- Scores summarized across all key experience dimensions
- Specific observations highlighted — not just averages
- Trends visible across multiple visits over time
- Delivered in plain language your whole team can act on
Subscription Plans
Simple, transparent pricing.
Choose the plan that fits your business. Set your own gift card amount per visit — we pass it through at cost, no markup.
Each visit includes a real customer experience. Shoppers receive a gift card to use during the visit — making them indistinguishable from any other customer. You choose the amount.
$10 minimum · $500 maximum
Gift card costs are passed through at cost — no markup. Unused visits carry forward up to 60 days. No refunds.
Starter
$99 program + $50 gift cards
The right start for a single location.
- 2 secret shopper visits per month
- 1 business location
- Professional visit reports
- Experience insights dashboard
- $25 gift card per visit (your choice)
Growth
Most popular$179 program + $100 gift cards
For businesses serious about the full picture.
- 4 secret shopper visits per month
- Up to 2 business locations
- Professional visit reports
- Experience insights dashboard
- Trend insights across visits
- $25 gift card per visit (your choice)
Pro
$299 program + $200 gift cards
Multi-location depth and priority scheduling.
- 8 secret shopper visits per month
- Up to 4 business locations
- Professional visit reports
- Experience insights dashboard
- Trend insights across visits
- Priority assignment scheduling
- $25 gift card per visit (your choice)
Pilot pricing for Dallas small businesses.
Get Started
Ready to see your shop through your customers' eyes?
Fill out the form and we'll follow up within one to two business days with everything you need to know about getting started in Dallas.
