How do you really know what customers are seeing and experiencing in your small business?
Real shoppers.
Your neighborhood.
Honest feedback.
Secret Shoppers Club sends vetted local shoppers — people who already shop your street — into your small business to capture the experience your customers actually have.
The Problem
You can't see your small business the way your customers do.
Staff perform differently when they know they're being watched.
Online reviews are reactive — you only hear from the unhappy or the delighted.
Star ratings don't tell you what actually happened during the visit.
Without consistent, structured feedback, patterns stay invisible.
The Solution
Vetted shoppers who already live and shop in your ZIP code.
Every shopper is a real local — they know your neighborhood, your street, and your competition.
They're vetted through a two-step application and scored before they're ever assigned a visit.
They arrive with a gift card and blend in completely. No one knows they're there.
After each visit, they submit a structured report you can actually act on.
Active Cities
Where we are.
Explore neighborhoods, apply as a shopper, or list your small business.
The Process
How it works.
We recruit & vet shoppers
Every shopper completes a two-step application. We score them across 9 criteria — local knowledge, communication quality, retail awareness, and more — before they're ever assigned a visit.
Shoppers visit your small business
Each shopper is assigned a specific small business, day, and time. They receive a gift card and visit just like any other customer — no one knows they're there.
Feedback is collected & scored
After each visit, shoppers complete a structured questionnaire. Responses are reviewed and scored so you receive specific, actionable insights — not just star ratings.
You get clear results
Reports highlight what's working and what needs attention, written in plain language your whole team can act on. Trends build over time across multiple visits.
Pricing
Simple, transparent pricing.
Plans start at $149/month.
Gift cards are passed through at cost — no markup. You pay exactly what the shopper spends, nothing more.
See Full PricingCommunity First
Built for the small businesses that make neighborhoods worth visiting.
Independent small businesses are the heartbeat of walkable neighborhoods. Secret Shoppers Club exists to help them compete — not with big-box data tools, but with honest, human feedback from the people who already love their street.
See Our Neighborhoods
Member Access
Already part of the program?
Sign in to your portal to view your assignments, reports, and dashboard.